Terms

The terms, in plain English.

Last updated 11 September 2026

Who we are

Kettl is a product of Sales Fuel Ltd, a company registered in England and Wales.

The £20 credit

The £20 is free credit on a new account, there to let you point Kettl at real leads and see what it books. The details:

• One per company, on new accounts only.
• We apply it when we set the account up — there is nothing to claim afterwards and no card needed.
• It spends like paid credit, on dials and messages, at the rates published on our pricing page.
• It has no cash value, it cannot be transferred or refunded, and it does not expire while your account is open.
• We can withdraw the offer at any time, and we can decline or reverse it where an account has been set up more than once for the same business or the credit is being used to send unlawful messages.

Credit and payment

Kettl is usage-based. You top up a balance and spend it on dials and messages at our published rates; users, logins, the dashboard, journeys and reporting cost nothing. There is no minimum term and no per-seat licence, and you can stop whenever you like. Rates can change, and we will give you at least 30 days' notice by email before they do. Paid credit is not refundable once bought, but it stays on your account while the account is open.

Your side of it

Kettl puts calls and messages in your name, so how it is used is on you. By using it you confirm that:

• You have a lawful basis to contact the people whose details you load in, and the consent wording and source you record against each lead is accurate.
• You will honour opt-outs, use the TPS and CTPS screening we provide, and follow UK marketing and data protection law, including PECR and UK GDPR.
• You will tell people when a call is being recorded, where the law requires it.
• You will keep your logins secure and not share them outside your business.

We can suspend an account that is being used to send unlawful or abusive messages. If that happens we will tell you why.

Availability

We work to keep Kettl running and available, but we do not promise it will be uninterrupted. We may take it down for maintenance, and we will give notice where we reasonably can. Calls and messages depend on carrier networks we do not control.

What we are responsible for

If we fail to meet these terms, we are responsible for loss or damage you suffer that is a foreseeable result of that failure. We are not responsible for loss that is not foreseeable, for lost profit or lost business opportunity, or for anything caused by a carrier network, a service you have connected to Kettl, or your own use of the platform. Except where the law does not allow us to limit it — death or personal injury caused by our negligence, and fraud — our total liability to you is limited to the amount you have paid us in the twelve months before the claim.

Kettl is a business tool sold to businesses, so consumer protection rules do not apply to your use of it.

Your data and your leads

You own the data you put into Kettl. We process it on your instructions to run the service, under the data processing terms in our privacy notice. If you close your account you can ask us for an export of your data, and we will delete it in line with the retention periods in that notice.

Changes and ending it

We may update these terms. If a change materially affects you we will email account holders at least 30 days beforehand. You can close your account at any time by emailing us. We can close an account with 30 days' notice, or immediately if these terms are being broken.

Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Getting hold of us

Email hello@kettl.ai and a person will reply.